Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Willpowders Christmas

Willpowders Christmas

Willpowders Christmas

Campaign Overview

The Willpowders Christmas Influencer Campaign aimed to support "frazzled women" during the holiday season by promoting the Yule.Tired Bundle as the ultimate toolkit for managing stress, energy, and focus. Through relatable influencer storytelling and humour, the campaign showcased Willpowders as a trusted solution for juggling holiday responsibilities.

Content produced

The Results

The campaign successfully elevated brand awareness and drove product adoption among the target audience. Relatable influencer content generated over 250k impressions, sparking strong engagement. The Yule.Tired Bundle saw a significant uplift in sales, with inventory selling out within three weeks. Overall, the campaign positioned Willpowders as a go-to brand for stress and energy management, fostering trust and advocacy among its community.

My work