Campaign Overview
The primary objective of the campaign was to drive product awareness and sales of Tile products among the US student demographic by offering an exclusive 30% discount and free shipping through Student Beans. By partnering with influential figures within the student community, the campaign aimed to position Tile as an essential accessory for students' busy and often chaotic lifestyles. Through authentic content creation and engagement, the campaign sought to demonstrate Tile's value in preventing lost items and providing peace of mind.
Content produced
The Results
The Tile x Student Beans influencer campaign successfully elevated brand awareness and drove product adoption among the target US student demographic. By leveraging the authentic voices of student influencers, the campaign effectively demonstrated Tile's value proposition as an essential tool for navigating the challenges of college life. The integration of the 30% discount and free shipping offer through Student Beans proved to be a powerful incentive, driving significant website traffic and conversions. The campaign generated substantial user-generated content, fostering a strong sense of community and advocacy around the Tile brand. Overall, the collaboration between Tile and Student Beans resulted in a successful campaign that exceeded expectations in terms of brand awareness, sales, and customer engagement.
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