Campaign Overview
The primary goal of this campaign was to leverage User-Generated Content (UGC) creators to produce authentic, informative, and engaging videos that would drive awareness and sales of Wild Deodorant through both organic and paid social media channels. By utilising real customers and influencers, the campaign aimed to build trust, demonstrate product efficacy, and highlight the unique selling points of Wild Deodorant in a relatable and credible manner.
Content produced
The Results
The campaign drove a notable increase in followers and engagement on Wild Deodorant's social profiles, with high engagement rates and positive sentiment on UGC posts. Paid social ads achieved higher CTRs and conversion rates, with lower CPC and CPA thanks to the authenticity of UGC. Additionally, the campaign boosted brand awareness, leading to increased website traffic and sales driven by the credibility of user-generated content.
My work
