Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Metrolink

Metrolink

Metrolink

Campaign Overview

To increase ridership on Metrolink Trains during the baseball season, and in collaboration with Cohort, we leveraged user-generated content (UGC) and Micro-Influencer partnerships to showcase the convenience, affordability, and enjoyment of taking Metrolink to baseball games.

Content produced

The Results

The campaign successfully raised awareness about Metrolink's convenient services to Los Angeles Angels games, reaching millions of potential riders. Through strategic collaborations with Influencers, the campaign garnered significant attention across social media platforms. The combined reach of Influencer posts, UGC, and paid promotions led to a substantial increase in brand visibility, with an estimated 3 million impressions on Instagram and TikTok.

My work