Campaign Overview
The primary objective of the Polaroid Go influencer campaign was to create buzz and drive awareness for the new Polaroid Go camera among the target demographic in the UK and the US. By leveraging the popularity and reach of influencers on TikTok, we aimed to showcase the unique features of the Polaroid Go camera, highlight its portability, and position it as the go-to instant camera for capturing spontaneous, fun moments.
Content produced
The Results
The campaign successfully reached over 10 million users across the UK and the US, with high engagement rates on influencer posts. A significant uptick in website traffic and sales was recorded during and after the campaign period, with many customers citing the influencer content as their first point of discovery.
My work