Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Polaroid Go

Campaign Overview

The primary objective of the Polaroid Go influencer campaign was to create buzz and drive awareness for the new Polaroid Go camera among the target demographic in the UK and the US. By leveraging the popularity and reach of influencers on TikTok, we aimed to showcase the unique features of the Polaroid Go camera, highlight its portability, and position it as the go-to instant camera for capturing spontaneous, fun moments.

Content produced

The Results

 The campaign successfully reached over 10 million users across the UK and the US, with high engagement rates on influencer posts. A significant uptick in website traffic and sales was recorded during and after the campaign period, with many customers citing the influencer content as their first point of discovery.

My work