Campaign Overview
In collaboration with Fresh Student Accommodation, I led a targeted influencer marketing campaign to elevate Fresh's brand image and drive student bookings. The campaign aimed to position Fresh as the top choice for student accommodation by leveraging popular student lifestyle influencers to showcase the brand’s unique benefits and create a strong connection with the student demographic.
Content produced
The Results
The campaign successfully boosted Fresh’s visibility and engagement within the student community. Influencers created authentic and relatable content, including campus tours, room showcases, and testimonials from current residents, which highlighted the modern amenities and vibrant lifestyle Fresh offers. Exclusive discount codes and a high-engagement competition further amplified reach, driving significant website traffic and inquiries.
By fostering genuine connections through student influencers, Fresh strengthened its reputation as a premier provider of high-quality student housing, delivering a campaign that not only increased bookings but also built lasting relationships with its target audience. My collaboration with Fresh proved instrumental in crafting a strategy that resonated with students and achieved impactful results.
My work
