Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Sky: What should I watch?

Sky: What should I watch?

Sky: What should I watch?

Campaign Overview

In collaboration with Sky TV, we launched an exclusive Influencer Activation to promote Sky Glass and Sky Stream by showcasing influencers' personal viewing habits. This engaging content series aimed to create relatable and captivating content for Sky TV's social channels, leveraging the popularity of top influencers to connect with a broad audience.

Content produced

The Results

We collaborated with five top Influencers from diverse backgrounds to appeal to a wider audience. A mini-series was filmed in each influencer's home, showcasing their use of Sky Glass or Sky Stream. The content was distributed across Sky TV's Instagram, TikTok, and YouTube, using both organic posts and paid ads to maximise reach and engagement.

My work