Campaign Overview
St. Moriz set out to become the go-to self-tanning brand for the festive season through a two-phased influencer campaign designed to drive awareness, engagement, and sales. Phase 1 spotlighted the brand’s best-selling self-tanning mousse and applicator mitt as the ultimate duo for achieving a flawless holiday tan. Phase 2 focused on educating consumers with a “tanning schedule,” offering step-by-step guidance on maintaining a radiant glow throughout the holiday period. The campaign combined aspirational content with practical tips, positioning St. Moriz as an essential part of festive beauty routines.
Content produced
The Results
The campaign resonated strongly with consumers, generating over 6 million impressions and significantly elevating St. Moriz's visibility during the competitive holiday season. By leveraging relatable and trusted influencers, the campaign effectively demonstrated the ease and benefits of using St. Moriz products, encouraging adoption and boosting customer satisfaction. Through its strategic focus on education and inspiration, St. Moriz not only reinforced its reputation as a leader in self-tanning but also established deeper connections with its audience, solidifying its position as a festive beauty staple.
My work
