Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Misfits Mint Choc Event

Misfits Mint Choc Event

Misfits Mint Choc Event

Campaign Overview

In collaboration with Misfits Health, we launched an exclusive Influencer Activation at Shoreditch's Fly LDN to introduce the new Mint Choc Chip Vegan Protein Bar. Influencers immersed themselves in a fusion of fitness, flavour, and fun, documenting their experiences through social media to capture the essence of the event. From invigorating yoga sessions to delectable handcrafted ice cream treats and stylish giveaways, this activation promised an unforgettable celebration of wellness and indulgence.

Content produced

The Results

The campaign featured 30 Influencers, reaching an audience of 3.5 million across key markets. A total of 77 content pieces were created, generating 1 million views and 346,000 engagements. The campaign also delivered an earned media value of £10,000, showcasing its financial impact and success.

My work