Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Rob Beckett's Smart TV

Rob Beckett's Smart TV

Rob Beckett's Smart TV

Campaign Overview

To celebrate the launch of "Rob Beckett's Smart TV", an innovative Influencer PR activation was developed, integrating the comedic talents of Rob Beckett with co-stars Allison Hammond and Josh Widdicombe. This campaign aimed to amplify buzz around the new show by enabling Influencers to interact directly with the stars through interviews and engaging activities. These interactions provided unique content that captured the essence of the show, fostering excitement and anticipation among viewers.

Content produced

The Results

Four top-tier influencers with a combined reach of 2.7 million created 12 unique content pieces, resulting in 3.2 million views and 450,000 engagements. The campaign generated an earned media value of £50,000, highlighting its broad impact and financial effectiveness.

My work