Campaign Overview
I led an influencer marketing campaign for Ecosia UK to encourage eco-conscious individuals to adopt their search engine, which funds tree-planting initiatives through ad revenue. The campaign aimed to increase app installations, promote daily usage, and build brand loyalty by emphasising Ecosia’s role as a powerful tool for environmental impact and a sustainable alternative to traditional search engines.
Content produced
The Results
Under my leadership, the campaign achieved over 500,000 views across Instagram, TikTok, and YouTube, leveraging the reach of sustainability advocates, lifestyle creators, and tech bloggers. TikTok emerged as a standout platform, with viral "How to Switch to Ecosia" videos generating 300,000 views alone.
The campaign drove 2,000 clicks to the download page through tracked influencer links, with Instagram Stories delivering the highest performance at a 4% average click-through rate.By crafting a tailored influencer strategy, I successfully positioned Ecosia as a leader in eco-conscious tech solutions. The campaign not only inspired app installations and daily use but also empowered users to contribute to global reforestation efforts, creating lasting impact and loyalty for the brand.
My work
