Campaign Overview
I collaborated with Sky TV and influencer Charley Marlowe to promote the upcoming season of the hit series Brassic 6. The campaign aimed to generate excitement and deepen fan engagement by offering exclusive behind-the-scenes content. Charley’s involvement included a special set visit, interviews with key cast members, and unique insights into the production, creating a dynamic connection between the show and its audience.
Content produced
The Results
The campaign achieved remarkable success, with content on Charley Marlowe’s Instagram feed amassing over 500,000 views and generating more than 72,000 engagements (likes, comments, and shares). Sky TV’s exclusive content, featuring Charley’s interviews and interactions, extended the campaign’s reach by engaging both Brassic fans and Charley’s loyal followers.
By blending entertainment with influencer marketing, this campaign effectively amplified buzz for Brassic 6, strengthened Sky TV’s connection with its audience, and demonstrated the power of authentic fan-focused storytelling to elevate a beloved series. My involvement in crafting and executing the strategy ensured its impact resonated across multiple platforms.
My work
