Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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PureGym

PureGym

PureGym

Campaign Overview

To drive app downloads, user engagement, and sales on the Rakuten platform, the campaign leveraged User-Generated Content (UGC) for authentic and compelling paid media ads. By incentivizing Rakuten users to share their shopping experiences, rewards, and cashback successes, the campaign generated relatable content that resonated with the target audience. This UGC was repurposed into various ad formats to increase brand affinity, boost app installs, and drive sales.

Content produced

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Connect to Content

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Connect to Content

Add layers or components to make infinite auto-playing slideshows.

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Connect to Content

Add layers or components to make infinite auto-playing slideshows.

The Results

The campaign significantly boosted Rakuten app downloads through engaging UGC-based ads. It enhanced brand affinity by showcasing real user experiences, building trust with the target audience. UGC ads also achieved higher engagement and click-through rates than traditional formats, proving to resonate more with viewers. Additionally, it provided a cost-effective approach to content creation by repurposing UGC across multiple platforms.

My work