Vicky Mcgee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 5 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Takis UK

Takis UK

Takis UK

Campaign Overview

Takis, known for their intense flavours and bold snack offerings, entered the UK market with an Impactful Influencer Activation campaign. This innovative strategy was designed to generate buzz and captivate audiences through high-energy visual content. Influencers were challenged to harness their creative skills and use Photoshop along with video storytelling to transform the presentation of Takis into something extraordinary and visually engaging.

Content produced

The Results

We partnered with 5 key influencers in lifestyle and food, reaching a combined audience of over 10 million. The campaign generated 37 million views through paid promotions, with impressive cost efficiency—achieving a CPM of £4 and a CPE of £0.1, demonstrating strong viewer engagement and budget effectiveness.

My work