Campaign Overview
Collaborating with HP and Student Beans, I spearheaded a campaign to position HP laptops as indispensable tools for university students. Recognising the need for reliable and versatile technology within a student’s budget, the campaign utilised Student Beans’ platform to offer exclusive discounts on HP laptops. Through targeted messaging, we highlighted the laptops' adaptability for various student needs, from excelling in academics to enabling creativity and entertainment. This partnership aimed to drive brand awareness, engagement, and loyalty among the student demographic while showcasing HP's commitment to supporting young consumers with accessible technology.
Content produced
The Results
The campaign achieved outstanding results, driving a significant increase in website traffic and high discount redemption rates through the Student Beans platform. By leveraging influencer-driven content and tailored offers, we successfully showcased the practicality and affordability of HP laptops. This initiative not only amplified HP’s visibility among students but also reinforced its reputation as a brand that understands and supports their evolving needs. My collaboration with HP and Student Beans played a key role in connecting the brand with its target audience, delivering a campaign that resonated deeply and exceeded expectations.
My work
