Campaign Overview
I teamed up with British Gladiator Harry Aikines-Aryeetey and a crew of UGC creators for Peperami’s “Britain's Biggest Unboxing” campaign. Harry teased the event and hosted high-impact content for Peperami’s social feeds, while creators captured the action vlog-style-bringing energy, humour, and behind-the-scenes moments to life. The content was used across Peperami’s social and paid ads, driving hype and engagement with a fun, creator-led twist.
Content produced
The Results
The campaign generated over 5 million views across Instagram, TikTok, and Facebook, with content from both Harry and the UGC creators driving strong engagement across all platforms. Peperami saw a noticeable uplift in brand visibility and positive sentiment, with audiences resonating with the bold, humorous tone and high-energy creator content. The mix of premium and raw footage created a well-balanced narrative that felt both entertaining and authentic-solidifying Peperami’s place as a fun, culturally relevant brand.
My work
