Vicky McGee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 7 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 7 years. Expert in managing and driving successful strategies to elevate brand visibility.

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Mas+ by Messi

Mas+ by Messi

Mas+ by Messi

Campaign Overview

For the UK launch of Mas+ by Messi in Spar stores, I worked with influencers to host in-store meet and greets, surprise fans, and hand out free products. Creators captured the buzz in real time, sharing content across Instagram and TikTok to drive awareness, foot traffic, and excitement around Messi’s new launch.

Content produced

The Results

The campaign reached over 3 million people across Instagram and TikTok, driving a significant spike in in-store visits during activation days. Creator content generated thousands of shares and comments, with fans praising the surprise meet-and-greets and celebrating Messi’s new launch. Spar reported increased product sell-through in featured locations, and the campaign successfully positioned Mas+ as an exciting, must-try product among UK Gen Z and football fans.

My work