Vicky McGee

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 7 years. Expert in managing and driving successful strategies to elevate brand visibility.

Freelance Influencer Specialist. Amplifying Influencer campaigns across agencies and in-house brands for over 7 years. Expert in managing and driving successful strategies to elevate brand visibility.

Available

Email

·

Book a call

BIC Soleil Razors

BIC Soleil Razors

BIC Soleil Razors

Campaign Overview

For BIC Soleil’s seasonal push, I led an influencer campaign focused on “Hot Girl Summer Prep” and “Spring Reset” moments—tapping into TikTok’s self-care and glow-up culture. We partnered with a group of lifestyle and beauty creators to share their personal routines featuring BIC Soleil razors, positioning the product as an essential part of getting summer-ready. Each creator was given a unique code to gift either 50 or 100 free samples to their followers, creating a fun, shareable giveaway that boosted engagement and brand loyalty. The campaign combined aspirational content with real value, driving awareness and product trials at scale through trusted voices.

Content produced

The Results

The campaign resulted in over 2,000 BIC Soleil razor samples claimed through creator giveaways, with strong engagement across TikTok from followers eager to take part in the seasonal reset. Influencer content generated hundreds of thousands of views and high save/share rates, with comments reflecting excitement around the product and the giveaways.

My work