London, UK
Available for work
I'm your go-to Freelance Influencer Specialist. With a vibrant 5+ years journey navigating the dynamic realms of the Influencer & Creator Economy, I've made my mark across various agencies and notable in-house brands.
Services
Campaign Management
Influencer campaign management involves strategising, executing, and optimising campaigns, including selecting Influencers, negotiating terms, and managing execution.
Strategy Development
Executing an influencer strategy involves creating a plan to identify and engage Influencers, promoting your brand effectively and aligning with marketing goals for maximum impact.
Social Production
Collaborate with content creators and social teams to produce engaging content that promotes your brand authentically, enhancing awareness and conversions in line with campaign goals.
PR Activations
Partner with content creators for PR efforts like sponsored posts, media interviews, and events to enhance visibility and promote your products effectively.
Events & Influencer Seeding
I'll provide Influencers with complimentary products and organise events to engage them personally, enhancing brand visibility and relationships through targeted social media exposure and endorsements.
Consulting
I will offer strategic guidance to effectively leverage Influencers in your marketing campaigns by identifying suitable influencers, devising strategies, managing partnerships, and evaluating performance to maximise impact and ROI.
Projects
Experience
March 2021 – Present
Freelance
Influencer Specialist
Present
Based in the bustling heart of London, I’m the go-to Freelance Influencer Specialist. With a vibrant 5+ years journey navigating the dynamic realms of the Influencer & Creator Economy, I’ve made my mark across various agencies and notable in-house brands.
October 2020 – July 2021
Sky
Influencer & Content Creator Manager
2022–2024
April 2019 – August 2020
Misfits Health
Head of Influencer
2021–2022
The Influencer Department at Misfits Health was managed effectively, with budgets overseen, teams led, and strategies executed across affiliate programs and TikTok campaigns that drove 30% of revenue. Key sales and engagement metrics were analysed, compelling merchandise and gift boxes created, and events hosted to amplify brand launches. Collaboration with Retail, Email, and Social teams was integral to developing a TikTok Shop presence and managing influencer tracking platforms.
March 2021 – Present
The Wave House
Social Media Content Producer
2020–2021
The Wave House social accounts saw sustained growth, reaching 3.8M on TikTok, 74K on Instagram, and 28K on YouTube, with the coordination of content across platforms. Creative collaboration with creators for content ideas, logistical organisation of props and guests, and meticulous budgeting were key to meeting project goals. The implementation of a content schedule and calendar ensured timely content production and influencer accountability, while house management tasks like organising food and maintenance were efficiently handled to ensure the project met its KPIs.
